Sales system for coaches · Instant download
Turn the right enquiries into clients, without feeling salesy.
A six-module playbook, a discovery call script, a proposal template and a conversion tracker, built for clear, honest sales conversations.
Fillable PDF (51 pages), Word files, conversion tracker, templates and a 19-slide proposal deck
Sound familiar?
Lots of nice calls. Too few clients.
The call goes well. You like them, they like you. Then the offer comes out in a rush at the end, or not at all. You send a long proposal, and hear nothing.
Most coaches are good at conversations and uneasy about selling. The result is lots of nice calls, too few clients, and no idea which step is losing people.
The answer
The sale, broken into small, honest steps.
Reply well, decide who gets a call, run the call the same calm way every time, make a clear offer, help people decide without pressure, and follow up just enough. Then your tracker shows you which step needs work.
The six modules
From the first reply to a clear yes or no.
Ready for your next call
Everything you need beside you on the call.
A discovery call script you can keep beside you, a qualification questionnaire, a one-page proposal, an objection response guide and enquiry and follow-up messages. All with fillable placeholders, in PDF and Word.
What is included
Everything in your download.
The complete playbook
51 pages, fillable on screen or printable, and each module on its own.
Five templates
Discovery call script, qualification questionnaire, proposal template, objection response guide, and enquiry and follow-up messages.
Coaching proposal deck New
A 19-slide editable presentation that matches the proposal template. Opens in PowerPoint, Keynote, Google Slides or Canva.
Six call scenarios
Good fit, unclear fit, poor fit, not ready, price concern and referring out, with words that avoid pressure.
Conversion tracker
A pipeline that scores every enquiry, a dashboard for any date range, monthly and weekly views, and a definitions sheet so every rate counts the same group.
Worked example
A fictional coach’s scored enquiries, call debrief, completed proposal and first month’s numbers.
Checklists
Pre-call checklist, post-call debrief card, sales review and a “you are finished when” list.
Quick start, master index and glossary
In plain language, so you know where to begin.
Formats
Use it the way you work.
- Fillable PDF: the complete 51-page playbook, and each module on its own.
- Word (.docx): every module and template, to edit and keep. Works in Word, Google Docs and Pages.
- PowerPoint (.pptx): the 19-slide coaching proposal deck.
- Excel (.xlsx): the conversion tracker. Opens in Excel, Google Sheets and Numbers, with example data to show how it works.
It is for you if
- You coach one to one or in groups, in any niche
- You get enquiries or calls, but too few become clients
- You want to sell in a way that feels like you, not a script
It is not for you if
- You need more enquiries in the first place (see The Coach Lead Generation System)
- You want high-pressure closing techniques
- You need coaching agreements and invoices (see The Client Success Bundle)
How we approach selling
No fake deadlines, no scarcity tricks, no promises of results. Say your price clearly, give people time to decide, accept a no, and stop following up when they stop. Clear and honest selling is kinder, and it builds the reputation your referrals depend on.
Made by The AUBI Studio
Hi, I’m Syeda Aliya, founder of The AUBI Studio, a brand identity and website studio that works only with coaches. Before The AUBI, I spent years working behind the scenes with design agencies on client brands and websites.
I built these systems for the parts of a coaching business that sit around the coaching itself, so they are practical, honest about what they can and cannot do, and ready to use.
Questions
Before you buy.
Will this guarantee more clients?
No. No script can. It gives you a clear, consistent process and shows you which step to improve. Results depend on your offer, your market and how you use it.
I hate selling. Will this feel pushy?
It is built to avoid that. Every script asks permission, says the price once and leaves the decision with them.
Does it work for group programs?
Yes. The process is the same; the proposal and package comparison cover more than one option.
Do I need the other AUBI products?
No. It works on its own. It hands over to your own agreement and onboarding when someone says yes.
Do I need special software?
No. Any PDF reader, Word or Google Docs, and Excel, Google Sheets or Numbers. The proposal deck opens in PowerPoint, Keynote, Google Slides or Canva.
Can I use it with my team?
One purchase covers one coaching business, including your assistant. For a company license, email hello@theaubi.com.
What if it is not right for me?
Please read the full contents list before you buy. Because this is a digital download you receive straight away, all sales are final and we do not offer refunds. If a file is missing, damaged or will not open, email hello@theaubi.com and we will send you a working copy.
The Coach Sales & Conversion System
Make your next discovery call end with a clear next step.
One-time payment · Instant download · One license per coaching business · Examples use a fictional coach; results are not typical or guaranteed
