Program builder for coaches · Instant download
From “12 sessions” to a program with a beginning, a middle and an end.
A six-module workbook, eight templates and a Program Planner spreadsheet for designing, costing and delivering a coaching program that works for your clients and your calendar.
Fillable PDF (53 pages), Word files, Program Planner spreadsheet and a worked example
Sound familiar?
A number of sessions and a price is not a program.
Clients are not quite sure what happens when. Sessions drift, people lose momentum in the middle, and you spend far more hours than the price allows for.
It is not a coaching problem. It is a design problem.
The answer
Your expertise and method, turned into a designed program.
Who it is for, how it is structured, what happens in every session, how clients move through it, how groups run, and how you deliver it well, check it works and improve it.
The six modules
Designed, costed and ready to deliver.
Every session, planned
Eight templates, from canvas to evaluation.
Eight templates in fillable PDF and Word: program architecture canvas, curriculum map, a session planner for 12 sessions, client journey map, resource planner, group-cohort planner, delivery checklist and evaluation worksheet.
What is included
Everything in your download.
The complete workbook
53 pages, fillable on screen or printable, and each module on its own.
Eight templates
Architecture canvas, curriculum map, 12-session planner, client journey map, resource planner, group-cohort planner, delivery checklist and evaluation worksheet.
Program Planner spreadsheet
Capacity and pricing for one-to-one and group, curriculum map, cohort tracker with flags, evaluation and revision log.
Worked example
A fictional coach’s one-to-one program and group cohort, designed, costed and evaluated.
Checklists
Suitability and referral-out, delivery, contingency plans, first session planner and a “you are finished when” list.
Quick start, master index and glossary
In plain language, so you know where to begin.
Formats
Use it the way you work.
- Fillable PDF: the complete 53-page workbook, and each module on its own.
- Word (.docx): every module and template, to edit and keep.
- Excel (.xlsx): the Program Planner. Opens in Excel, Google Sheets and Numbers.
It is for you if
- You coach one-to-one, in groups, or both
- You have an offer, but not yet a designed program
- You want to know your real hours before you set or raise a price
It is not for you if
- You have not worked out how you help clients yet (start with The Coach Signature Method Builder)
- You want a ready-made curriculum to copy
- You need coaching agreements and intake forms (see The Client Success Bundle)
How we approach program design
The outcome sets the length, not the other way round. Every hour is counted, not just session hours. Promises have written limits, and support between sessions is generous but sustainable. And every program gets a pilot, an evaluation and a revision, because no design is right first time.
Made by The AUBI Studio
Hi, I’m Syeda Aliya, founder of The AUBI Studio, a brand identity and website studio that works only with coaches. Before The AUBI, I spent years working behind the scenes with design agencies on client brands and websites.
I built these systems for the parts of a coaching business that sit around the coaching itself, so they are practical, honest about what they can and cannot do, and ready to use.
Questions
Before you buy.
Do I need a signature method first?
It helps. If you do not have one, a short summary page gets you started, and The Coach Signature Method Builder covers it in depth.
Does it work for group programs?
Yes. Module 5 and the cohort planner and tracker are built for groups; skip them if you only work one-to-one.
Will this tell me what to charge?
It shows your real hours, real hourly rate and capacity, so you can set a price with your eyes open. It is not financial advice.
Does it include agreements and intake forms?
No. Those are in The Client Success Bundle, or use your own. This builder shows where they fit in the client journey.
Can I use it with my team?
One purchase covers one coaching business. For a company license, email hello@theaubi.com.
What if it is not right for me?
Please read the full contents list before you buy. Because this is a digital download you receive straight away, all sales are final and we do not offer refunds. If a file is missing, damaged or will not open, email hello@theaubi.com and we will send you a working copy.
The Signature Coaching Program Builder
Design the program once. Deliver it with confidence every time.
One-time payment · Instant download · One license per coaching business · Examples use a fictional coach; numbers are illustrations, not typical results
