Content system for coaches · Instant download
Content that builds trust and leads the right people to an enquiry.
A six-module workbook, seven templates and a content tracker for posting with purpose, at a pace you can keep, and seeing which content actually starts conversations.
Fillable PDF (52 pages), Word files, content tracker, templates and a worked example
Sound familiar?
Some likes. Very few enquiries. Then you stop.
You post for a few weeks, run out of ideas, get some likes and very few enquiries. Then client work gets busy and you stop.
It is rarely effort. Your content is not connected to who it is for, what they need to hear next, or what to do after reading.
The answer
Connect who it is for, what they need to hear, and what to do next.
You set goals tied to your business, choose a few pillars from your clients’ real questions, create and repurpose with a quality check, publish at a pace you can keep, build a clear path to an enquiry, and measure what leads to conversations, not just likes.
The six modules
From pillars to enquiries you can measure.
Templates
Never stare at a blank page.
Seven templates in fillable PDF and Word: content pillar planner, messaging bank, content brief, repurposing worksheet, monthly and weekly planner, a 40-item CTA library and a content-to-enquiry map.
What is included
Everything in your download.
The complete workbook
52 pages, fillable on screen or printable, and each module on its own.
Seven templates
Pillar planner, messaging bank, content brief, repurposing worksheet, monthly and weekly planner, 40-item CTA library and content-to-enquiry map.
Content tracker spreadsheet
Setup, topic bank, content calendar, performance with business signals, a monthly review that finds your best piece for enquiries, and an experiment log.
Worked example
A fictional coach’s pillars, matrix, one idea repurposed, her plans, pathway fixes and first monthly review.
Checklists
Content quality rubric, profile and bio check, publishing checklist and a “you are finished when” list.
Quick start, master index and glossary
In plain language, so you know where to begin.
Formats
Use it the way you work.
- Fillable PDF: the complete 52-page workbook, and each module on its own.
- Word (.docx): every module and template, to edit and keep.
- Excel (.xlsx): the content tracker. Opens in Excel, Google Sheets and Numbers.
It is for you if
- You post, or want to, but content rarely leads to enquiries
- You want a plan you can keep in your busiest month
- You care about conversations more than followers
It is not for you if
- You want hundreds of ready-made posts to copy
- You want to reach prospects directly by message (see The Coach Lead Generation System)
- You are looking for a promise of viral reach
How we approach content
Posting more is not required. Useful, specific content, on one or two platforms, at a pace you can keep, with a clear next step, does more than daily posts with none. Client stories are shared with permission, claims are honest, and success is measured in conversations, not likes.
Made by The AUBI Studio
Hi, I’m Syeda Aliya, founder of The AUBI Studio, a brand identity and website studio that works only with coaches. Before The AUBI, I spent years working behind the scenes with design agencies on client brands and websites.
I built these systems for the parts of a coaching business that sit around the coaching itself, so they are practical, honest about what they can and cannot do, and ready to use.
Questions
Before you buy.
Which platforms does it work for?
Any. You choose one or two; the examples use LinkedIn and an email newsletter.
How much time will it take each week?
You set a minimum plan, around 1.5 hours a week, and a higher-capacity plan for quieter months.
Does it include ready-made posts?
No. It includes frameworks, a 40-item CTA library and a worked example, so your content sounds like you.
Will this get me more followers?
It might, but that is not the goal. The tracker focuses on enquiries and conversations.
Can I use it with my team or VA?
One purchase covers one coaching business, including your assistant. For a company license, email hello@theaubi.com.
What if it is not right for me?
Please read the full contents list before you buy. Because this is a digital download you receive straight away, all sales are final and we do not offer refunds. If a file is missing, damaged or will not open, email hello@theaubi.com and we will send you a working copy.
The Coach Content-to-Client System
Post with purpose, at a pace you can keep.
One-time payment · Instant download · One license per coaching business · Examples use a fictional coach; results are not typical or guaranteed
