Workbook for coaches · Instant download
Your coaching has grown. Your brand should look like it.
A guided workbook for coaches whose brand and website no longer match the quality of their work. Plan your positioning, messaging, visual direction and website, one connected step at a time, on any platform.
101-page fillable workbook, Word files, scoring spreadsheet, two slide decks, and a font and colour library
Sound familiar?
Your business moved on. Your brand stayed where it started.
You have real clients, a method that works and results you are proud of. But your logo, your website and the way you describe your work were made for an earlier version of your business.
Maybe your site still sells an offer you stopped running. Maybe the people who enquire are not the people you want to work with. Maybe you simply feel a little embarrassed sending someone your link.
Most coaches try to fix this with a new template or a new logo. It rarely works, because the problem starts earlier: who you serve, what you promise and why you.
Get that right, and the words, visuals and website follow.
Who it is for
- Coaches with paying clients whose brand or website no longer matches their business
- Health, business, life, career and executive coaches who want to look as credible online as they are in sessions
- Coaches who are not ready to hire a design studio, but want to do this properly, not by guesswork
- Coaches who will hire a designer later and want a clear brief first
Who it is not for
- Anyone looking for a ready-made logo or a website template
- Anyone who wants a finished site without doing the thinking
What it is
A written plan, from “something feels off” to a brand that fits.
The Brand & Website Rebuild is a 101-page fillable workbook that takes you to a written plan for a brand and website that match the business you run today.
Every step works the same way. A short teaching page explains what the step is for and how to judge a good answer. A worked example shows how Marisol, a fictional coach, answered it, with her weak draft beside the version she kept. Then you fill in your own worksheet and check it before moving on.
Each module builds on the last. Your positioning becomes your headlines, your headlines become your page copy, and your copy and brand board become your design brief.
What you will finish with
Not ideas. Finished pages you can build from.
- A scored audit of your current brand and website, and a fix list sorted by priority
- A one-page brand strategy with your positioning statement
- Your bios, elevator pitch, messaging pillars and a bank of headlines
- A completed brand board and moodboard
- Your own mini brand guidelines
- A sitemap and a wireframe for every core page
- Draft copy for your homepage, about, services, program, contact and free resource pages
- A page-by-page brief you, a designer or a developer can build from
- A launch checklist and a 30-day review
The nine modules
One connected plan, in order.
What is included
Everything in your download.
The complete workbook
101 pages, fillable on screen or printable, with clickable contents.
Every module as its own file
A fillable PDF and an editable Word version of each module.
Audit and planning spreadsheet
Scores your audit, sorts your priorities, checks your page titles and descriptions, and tracks your 30-day review.
Standalone templates
Brand board, moodboard, mini brand guide and design brief.
Two slide decks New
A Brand Strategy presentation (23 slides) and a Brand Guidelines presentation (22 slides). They open in PowerPoint, Keynote, Google Slides or Canva.
Font Pairing Guide New
35 font pairings using only free fonts, with where to download each one and how to install it.
Colour Palette Library New
35 original palettes with readability checks, plus a spreadsheet of every HEX, RGB and CMYK code.
A complete worked example
A fictional coach’s finished workbook, so you can see what good looks like.
Checklists
Launch, editing and final review.
Quick start, glossary and license
In plain language, so you know exactly where to begin.
Works with what you have
Use it the way you work.
Works with Adobe Acrobat Reader (free), Preview, Microsoft Word, Google Docs, Excel, Numbers, Google Sheets, PowerPoint, Keynote, Google Slides or Canva.
What it is not
Straight answers, so you know exactly what you are buying.
Not a logo design
You will set a clear visual direction and know exactly what to ask a designer for.
Not a website template
Everything works on any platform. You or your developer do the build, and Module 08 helps you choose a platform.
Not a platform course
There are no Showit, Squarespace, WordPress or Kajabi tutorials.
Not a promise of clients or revenue
A clearer brand helps the right people understand and trust you. What happens next still depends on your offer, your marketing and your market.
Not legal advice
The privacy and legal-page section lists what to consider and recommends a professional review for your location.
About the creator
“Strategy first, then words, then visuals, then the website.”
Hi, I’m Syeda Aliya, founder of The AUBI Studio. I design brand identities and websites for coaches whose work is ahead of their brand.
Before starting The AUBI, I spent years working behind the scenes with design agencies on client brands and websites. The same pattern kept showing up: coaches with real expertise and real results, presenting themselves online like they were just starting out.
This workbook is the process I use with studio clients, written down so you can do it yourself.
Questions
Before you buy.
How long does it take?
Most coaches should plan for 25 to 35 hours, spread over a few weeks. The workbook includes a time plan per module. These are estimates, not promises; writing copy usually takes longer than people expect.
Do I need design skills?
No. The visual direction module helps you make decisions and document them. If you design yourself, the brand board and guide keep you consistent. If you hire a designer, they become your brief.
Which website platform does it work with?
All of them. It is platform-neutral, and Module 08 compares Showit, Squarespace, WordPress, Kajabi and Wix to help you choose.
Can I fill it in on my computer?
Yes. Type into the fillable PDF in Adobe Acrobat Reader (free) or Preview, use the Word files, or print it.
I already have a logo I like. Is this still for me?
Yes. Module 04 helps you decide whether to keep, refresh or replace it, and you can document your existing brand instead of starting over.
Will this get me more clients?
It will help the right clients understand who you help and trust what they see. It cannot guarantee results, because those also depend on your offer, marketing and market.
Can I share it with my team or a designer?
You can share your completed pages with anyone helping you. Please don’t share or resell the blank files.
What if it is not right for me?
Please read the full contents list before you buy. Because this is a digital download you receive straight away, all sales are final and we do not offer refunds. If a file is missing, damaged or will not open, email hello@theaubi.com and we will send you a working copy.
The Brand & Website Rebuild
You have already built the business. Now make it look like the business you built.
One-time payment · Instant download · Digital product, nothing is shipped
