THE BRAND IDENTITY

A complete visual identity built to communicate authority before you say a word.

A brand identity experience for established coaches who have outgrown where they started. Built on strategy, shaped by creative direction, and delivered with the precision your business deserves.

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 What is it

This is not a logo package. It is a complete brand build — strategy first, design second, delivery third. Every element of your identity is considered together: how it looks, how it feels, and how it positions you in your market. The result is a brand that carries presence, timeless, confident, and unmistakably yours.

Choose your speed. Brand Identity in a Day is for coaches who need to move immediately, with a decisive brief and full availability on the day. Brand Identity in a Week is for coaches who want the full strategic experience — two concept directions, a mood board phase, and the space to refine properly.

THE PROCESS

 DISCOVERY & ALIGNMENT

Brand questionnaire submitted 48 hours before we begin. The brief is reviewed, questions answered, direction confirmed.

CREATIVE DIRECTION & DESIGN 

Mood board and visual direction shared for approval. No design begins without your sign-off on the direction. Logo suite, colour palette, typography system built with precision. Presented via a full Loom walkthrough, not a static link.

REFINEMENT 

 One revision round (Day offer) or two revision rounds (Week offer). Consolidated feedback only — not drip-fed notes.

DELIVERY 

 Final files in PNG, SVG, and PDF. Brand guidelines document. Everything organised and labelled clearly.
IN A DAY
 $1,200 Starts

One VIP day. One concept direction. One revision round.

Logo suite · Colour palette · Typography · Brand guidelines PDF · Final files

IN A WEEK
 $1,900 Starts

Five focused days. Two concept directions. Two revision rounds. Mood board phase included.

Everything in the Day offer · Mood board · Two concepts · Deeper strategy

Need brand AND website together? See the Brand + Website experience — both delivered in a single day or a focused week, starting from $2,900.