{"id":906,"date":"2026-07-01T08:13:53","date_gmt":"2026-07-01T08:13:53","guid":{"rendered":"https:\/\/theaubi.com\/?page_id=906"},"modified":"2026-08-11T08:53:07","modified_gmt":"2026-08-11T08:53:07","slug":"ava-carter","status":"publish","type":"page","link":"https:\/\/theaubi.com\/?page_id=906","title":{"rendered":"AVA Carter"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,400&#038;family=DM+Sans:wght@300;400;500;600&#038;display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --cream:#F6F2E9;\n    --sand:#E3D7BE;\n    --ink:#221E19;\n    --sage:#7C8B72;\n    --gold:#AD8A54;\n    --line: rgba(34,30,25,0.14);\n  }\n  *{margin:0;padding:0;box-sizing:border-box;}\n  body{\n    background:var(--cream); color:var(--ink);\n    font-family:'DM Sans', sans-serif; font-weight:300; line-height:1.65;\n    -webkit-font-smoothing:antialiased;\n  }\n  .aubi-wrap{max-width:1000px; 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line-height:1.35;\n  }\n  .closing .byline{\n  display:block;\n  width:100%;\n  text-align:center !important;\n  margin:0 auto;\n  font-size:0.78rem;\n  letter-spacing:0.08em;\n  color:#7a7264;\n  text-transform:uppercase;\n}\n\n  \/* ---------- Next project ---------- *\/\n  .next-project{ padding:90px 0; text-align:center; }\n  .next-project .np-label{ font-size:0.75rem; letter-spacing:0.14em; text-transform:uppercase; color:var(--sage); margin-bottom:18px; }\n  .next-project h3{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(1.8rem, 3.2vw, 2.4rem); margin-bottom:32px;\n  }\n<\/style>\n<section class=\"case-hero\">\n  <div class=\"aubi-wrap\">\n    <div class=\"eyebrow\">Brand Identity \u00b7 Executive Coaching &amp; Organisational Leadership<\/div>\n    <h1>Ava Carter<\/h1>\n    <div class=\"role\">Executive &amp; Leadership Coach<\/div>\n    <p class=\"statement\">A premium coaching identity built for the boardroom &mdash; not the wellness market.<\/p>\n    <p class=\"byline\">Designed by The AUBI<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"case-hero-image\">\n  <div class=\"aubi-wrap\">\n    <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/07\/17-819x1024.png\" alt=\"Ava Carter brand mockup\">\n  <\/div>\n<\/section>\n\n<section class=\"brief\">\n  <div class=\"aubi-wrap\">\n    <div class=\"eyebrow\">The Brief<\/div>\n    <h2>Her clients lead companies. Her brand had to lead rooms.<\/h2>\n    <div class=\"brief-body\">\n      <p>Ava Carter works with senior executives and high-performance leaders. Her clients are not searching for inspiration &mdash; they are making six-figure decisions about their careers and organisations. They need a coach whose brand communicates precision, discretion, and a track record of serious results.<\/p>\n      <p>Her previous identity borrowed the language of personal development: soft gradients, approachable typography, the visual shorthand of a life coach. In her market, that language is a credibility signal in reverse.<\/p>\n      <p>The new identity was built around restraint and material quality. Champagne and warm charcoal. A serif wordmark with deliberate kerning. Kraft and embossed stationery that communicates cost before the invoice arrives.<\/p>\n      <p class=\"brief-quote\">The design does not announce itself loudly. It communicates, quietly, that this is not entry-level work &mdash; and neither is the coach behind it.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"specs\">\n  <div class=\"aubi-wrap\">\n    <div class=\"specs-grid\">\n      <div class=\"spec\"><span class=\"label\">Client Type<\/span><p class=\"value\">Executive &amp; Leadership Coach \u2014 C-suite and senior leadership clientele<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Industry<\/span><p class=\"value\">Executive Coaching &amp; Organisational Leadership<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Services Provided<\/span><p class=\"value\">Brand Identity \u00b7 Naming Direction \u00b7 Visual Strategy \u00b7 Brand Guidelines<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Deliverables<\/span><p class=\"value\">Logo Suite \u00b7 Colour System \u00b7 Typography \u00b7 Premium Stationery \u00b7 Brand Guidelines PDF<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Positioning Direction<\/span><p class=\"value\">Personal development aesthetic \u2192 Boardroom-grade authority<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"aubi-gallery\">\n  <div class=\"aubi-wrap\">\n    <div class=\"eyebrow\">The Work<\/div>\n    <div class=\"aubi-gallery-grid\">\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/AVA-CARTER-website-mockup.png alt=\"Ava Carter brand application\">\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/ava-carter-ribbon.png alt=\"Ava Carter brand application\">\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/ava-carter-journal.png alt=\"Ava Carter brand application\">\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/ava-carter-guide.png alt=\"Ava Carter brand application\">\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/ava-carter-biz-card.jpg alt=\"Ava Carter brand application\">\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"closing\">\n  <div class=\"aubi-wrap\">\n    <p class=\"quote\">Premium is not a price point. It is a first impression &mdash; built into every surface.<\/p>\n    <p class=\"byline\">Ava Carter \u00b7 Brand Identity \u00b7 The AUBI<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"next-project\">\n  <div class=\"aubi-wrap\">\n    <div class=\"np-label\">Next Project<\/div>\n    <h3>NXT \u2014 Brand Identity &amp; Environmental Graphics<\/h3>\n    <a href=\"https:\/\/theaubi.com\/?page_id=929\" class=\"btn-gold\">View Project<\/a>\n    <a href=\"https:\/\/theaubi.com\/?page_id=828\" class=\"btn-outline\">Start Your Project<\/a>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Brand Identity \u00b7 Executive Coaching &amp; Organisational Leadership Ava Carter Executive &amp; Leadership Coach A premium coaching identity built for the boardroom &mdash; not the wellness market. Designed by The AUBI The Brief Her clients lead companies. Her brand had to lead rooms. Ava Carter works with senior executives and high-performance leaders. Her clients are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-906","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=906"}],"version-history":[{"count":19,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/906\/revisions"}],"predecessor-version":[{"id":1120,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/906\/revisions\/1120"}],"wp:attachment":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}