{"id":854,"date":"2026-07-01T08:12:54","date_gmt":"2026-07-01T08:12:54","guid":{"rendered":"https:\/\/theaubi.com\/?page_id=854"},"modified":"2026-08-11T08:47:12","modified_gmt":"2026-08-11T08:47:12","slug":"olivia-trent","status":"publish","type":"page","link":"https:\/\/theaubi.com\/?page_id=854","title":{"rendered":"Olivia Trent"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,400&#038;family=DM+Sans:wght@300;400;500;600&#038;display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --cream:#F6F2E9;\n    --sand:#E3D7BE;\n    --ink:#221E19;\n    --sage:#7C8B72;\n    --gold:#AD8A54;\n    --line: rgba(34,30,25,0.14);\n  }\n  *{margin:0;padding:0;box-sizing:border-box;}\n  body{\n    background:var(--cream); color:var(--ink);\n    font-family:'DM Sans', sans-serif; font-weight:300; line-height:1.65;\n    -webkit-font-smoothing:antialiased;\n  }\n  .aubi-wrap{max-width:1000px; 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}\n\n  \/* ---------- Case hero ---------- *\/\n  .case-hero{ padding:90px 0 60px; text-align:center; }\n  .case-hero .role{ font-size:0.85rem; letter-spacing:0.06em; color:var(--sage); margin-bottom:20px; }\n  .case-hero h1{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(2.6rem, 5.4vw, 4.2rem); margin-bottom:22px;\n  }\n  .case-hero .statement{\n    font-family:'Cormorant Garamond', serif; font-style:italic; font-weight:400;\n    font-size:clamp(1.3rem, 2.4vw, 1.7rem); color:var(--gold); max-width:26ch; margin:0 auto 26px;\n  }\n  .case-hero .byline{\n  display:block;\n  width:100%;\n  text-align:center !important;\n  margin:0 auto;\n  font-size:0.78rem;\n  letter-spacing:0.06em;\n  color:#7a7264;\n}\n\n  .case-hero-image{ padding:0 0 100px; border-bottom:1px solid var(--line); }\n  .case-hero-image img{ width:100%; display:block; max-height:640px; object-fit:cover; }\n\n  \/* ---------- Brief ---------- *\/\n  .brief{ padding:100px 0; text-align:center; 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line-height:1.35;\n  }\n  .closing .byline{\n  display:block;\n  width:100%;\n  text-align:center !important;\n  margin:0 auto;\n  font-size:0.78rem;\n  letter-spacing:0.08em;\n  color:#7a7264;\n  text-transform:uppercase;\n}\n\n  \/* ---------- Next project ---------- *\/\n  .next-project{ padding:90px 0; text-align:center; }\n  .next-project .np-label{ font-size:0.75rem; letter-spacing:0.14em; text-transform:uppercase; color:var(--sage); margin-bottom:18px; }\n  .next-project h3{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(1.8rem, 3.2vw, 2.4rem); margin-bottom:32px;\n  }\n<\/style>\n<section class=\"case-hero\">\n  <div class=\"aubi-wrap\">\n    <div class=\"eyebrow\">Brand Identity \u00b7 Coaching &amp; Personal Development<\/div>\n    <h1>Olivia Trent<\/h1>\n    <div class=\"role\">Life Coach<\/div>\n    <p class=\"statement\">A coaching brand redefined through confidence, clarity, and disciplined elegance.<\/p>\n    <p class=\"byline\">Designed by The AUBI<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"case-hero-image\">\n  <div class=\"aubi-wrap\">\n    <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/07\/COVER-PAGE-OLIVIA-2-819x1024.png\" alt=\"Olivia Trent brand mockup\">\n  <\/div>\n<\/section>\n\n<section class=\"brief\">\n  <div class=\"aubi-wrap\">\n    <div class=\"eyebrow\">The Brief<\/div>\n    <h2>Not a rebrand. A repositioning.<\/h2>\n    <div class=\"brief-body\">\n      <p>Olivia Trent&rsquo;s coaching practice was built around a specific belief: that confidence is not a personality trait &mdash; it is a discipline. Her clients paid for structure, accountability, and results. But her brand told a completely different story. Soft colours. Generic visuals. An aesthetic shared by a thousand other life coaches. The identity communicated warmth, but not authority. And for a coach whose method is built on self-possession, that gap was costing her the clients she was built to serve.<\/p>\n      <p>The solution was to let the brand say what her methodology already said: growth is earned, not inspired.<\/p>\n      <p>Deep burgundy replaced soft neutrals. Restrained typography replaced decorative fonts. The layout became structured and deliberate &mdash; no excess, no softness for its own sake. The stationery, website visuals, and colour system create a presence that is calm but non-negotiable.<\/p>\n      <p class=\"brief-quote\">Olivia Trent&rsquo;s brand no longer blends into the wellness market. It stands apart from it &mdash; on purpose.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"specs\">\n  <div class=\"aubi-wrap\">\n    <div class=\"specs-grid\">\n      <div class=\"spec\"><span class=\"label\">Client Type<\/span><p class=\"value\">Life Coach \u2014 confidence and self-possession methodology<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Industry<\/span><p class=\"value\">Coaching &amp; Personal Development<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Services Provided<\/span><p class=\"value\">Brand Identity \u00b7 Visual Strategy \u00b7 Brand Guidelines<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Deliverables<\/span><p class=\"value\">Logo Suite \u00b7 Colour System \u00b7 Typography \u00b7 Stationery \u00b7 Brand Guidelines PDF<\/p><\/div>\n      <div class=\"spec\"><span class=\"label\">Positioning Direction<\/span><p class=\"value\">Inspiration-poster aesthetic \u2192 Structured confidence<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"aubi-gallery\">\n  <div class=\"aubi-wrap\">\n    <div class=\"eyebrow\">The Work<\/div>\n    <div class=\"aubi-gallery-grid\">\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/OLIVIA-TRENT-CARD-1.png>\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/OLIVIA-TRENT-WEBSITE.png\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/OLIVIA-TRENT-CARD.png>\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/olivia-trent-mockup.jpg1_.jpg>\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/OLIVIA-TRENT-JOURNAL-MOCKUP.png>\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/OLIVIA-TRENT-STICKER.png>\n      <img src=https:\/\/theaubi.com\/wp-content\/uploads\/2026\/08\/OLIVIA-TRENT-RETREAT-BOX.png>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"closing\">\n  <div class=\"aubi-wrap\">\n    <p class=\"quote\">Confidence is not a feeling. It is a decision &mdash; and a brand can make it for you.<\/p>\n    <p class=\"byline\">Olivia Trent \u00b7 Brand Identity \u00b7 The AUBI<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"next-project\">\n  <div class=\"aubi-wrap\">\n    <div class=\"np-label\">Next Project<\/div>\n    <h3>Ava Carter \u2014 Brand Identity<\/h3>\n    <a href=\"https:\/\/theaubi.com\/?page_id=906\" class=\"btn-gold\">View Project<\/a>\n    <a href=\"https:\/\/theaubi.com\/?page_id=828\" class=\"btn-outline\">Start Your Project<\/a>\n  <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Identity \u00b7 Coaching &amp; Personal Development Olivia Trent Life Coach A coaching brand redefined through confidence, clarity, and disciplined elegance. Designed by The AUBI The Brief Not a rebrand. A repositioning. Olivia Trent&rsquo;s coaching practice was built around a specific belief: that confidence is not a personality trait &mdash; it is a discipline. Her&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-854","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=854"}],"version-history":[{"count":28,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/854\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/854\/revisions\/1117"}],"wp:attachment":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}