{"id":747,"date":"2026-06-29T08:12:08","date_gmt":"2026-06-29T08:12:08","guid":{"rendered":"https:\/\/theaubi.com\/?page_id=747"},"modified":"2026-09-02T09:33:46","modified_gmt":"2026-09-02T09:33:46","slug":"about1","status":"publish","type":"page","link":"https:\/\/theaubi.com\/?page_id=747","title":{"rendered":"About"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,400&amp;family=DM+Sans:wght@300;400;500;600&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n  --cream:#ffffff;\n    --sand:#E3D7BE;\n    --ink:#221E19;\n    --sage:#7C8B72;\n    --gold:#AD8A54;\n    --line: rgba(34,30,25,0.14);\n  }\n  *{margin:0;padding:0;box-sizing:border-box;}\n  body{\n    background:var(--cream); color:var(--ink);\n    font-family:'DM Sans', sans-serif; font-weight:300; line-height:1.65;\n    -webkit-font-smoothing:antialiased;\n  }\n  .wrap{max-width:1120px; 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border-bottom:1px solid var(--line); }\n  .story-grid{ display:grid; grid-template-columns:1fr 1.1fr; gap:70px; align-items:center; }\n  @media(max-width:900px){ .story-grid{grid-template-columns:1fr; gap:40px;} }\n  .story-image img{\n    width:100%;\n    height:600px;\n    display:block;\n    object-fit:cover;\n}\n  .story-body p{ font-size:0.98rem; color:#4a443a; margin-bottom:20px; max-width:46ch; }\n\n  .glance{ padding:100px 0; border-bottom:1px solid var(--line); }\n  .glance-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:40px; margin-top:50px; }\n  @media(max-width:800px){ .glance-grid{grid-template-columns:1fr 1fr; gap:40px;} }\n  .glance-item{ border-top:1px solid var(--line); padding-top:22px; }\n  .glance-item .stat{\n    font-family:'Cormorant Garamond', serif; font-style:italic; font-weight:500;\n    color:var(--gold); font-size:1.7rem; margin-bottom:10px; display:block; line-height:1.2;\n  }\n  .glance-item .desc{ font-size:0.85rem; color:#5a5346; }\n\n  .philosophy{ padding:110px 0; text-align:center; border-bottom:1px solid var(--line); background:var(--ink); color:var(--cream); }\n  .philosophy .eyebrow{ justify-content:center; color:var(--gold); }\n  .philosophy .eyebrow::before{ background:var(--gold); }\n  .philosophy-list{ max-width:600px; margin:0 auto; }\n  .philosophy-list p{\n    font-family:'Cormorant Garamond', serif; font-style:italic; font-weight:400;\n    font-size:clamp(1.3rem, 2.4vw, 1.7rem); line-height:1.6; color:var(--cream);\n  }\n\n  .visual-world{ padding:100px 0; border-bottom:1px solid var(--line); }\n  .vw-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; margin-top:50px; }\n  @media(max-width:800px){ .vw-grid{grid-template-columns:1fr;} }\n  .vw-grid img{ width:100%; aspect-ratio:4\/5; object-fit:cover; display:block; background:var(--sand); }\n\n  .final-cta{ padding:110px 0; text-align:center; }\n  .final-cta h2{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(1.9rem, 3.6vw, 2.6rem); max-width:20ch; margin:0 auto 20px; line-height:1.3;\n  }\n  .final-cta p{ max-width:520px; margin:0 auto 34px; font-size:0.96rem; color:#4a443a; }\n<\/style>\n<section class=\"about-hero\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\">The AUBI Studio<\/div>\n    <h1>A boutique design studio shaping refined, strategy-led brands with clarity, intention, and distinction.<\/h1>\n  <\/div>\n<\/section>\n\n<style>\n  .founder-id{\n    display:flex; align-items:center; gap:16px; margin-bottom:26px;\n  }\n  .founder-photo{\n    width:56px; height:56px; border-radius:50%; object-fit:cover;\n    background:var(--sand); flex-shrink:0;\n  }\n  .founder-id-text{ display:flex; flex-direction:column; }\n  .founder-name{\n    font-family:'Cormorant Garamond', serif; font-style:italic; font-weight:500;\n    font-size:1.15rem; color:var(--ink); line-height:1.2;\n  }\n  .founder-role{\n    font-size:0.7rem; letter-spacing:0.12em; text-transform:uppercase;\n    color:var(--sage); margin-top:3px;\n  }\n  @media(max-width:480px){\n    .founder-id{ gap:12px; }\n    .founder-photo{ width:48px; height:48px; }\n  }\n<\/style>\n\n<section class=\"story\">\n  <div class=\"wrap story-grid\">\n    <div class=\"story-image\">\n      <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/03\/16.png\" alt=\"The AUBI studio work\">\n    <\/div>\n    <div class=\"story-body\">\n      <div class=\"eyebrow\">The Story<\/div>\n\n      <div class=\"founder-id\">\n        <img decoding=\"async\" class=\"founder-photo\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/03\/4-1-scaled.png\" alt=\"Syeda Aliya, founder of The AUBI\">\n        <div class=\"founder-id-text\">\n          <span class=\"founder-name\">Syeda Aliya<\/span>\n          <span class=\"founder-role\">Founder, The AUBI<\/span>\n        <\/div>\n      <\/div>\n\n      <p>I&#8217;m Syeda Aliya, the founder behind The AUBI, with a background spanning business, technology, and digital work. This studio was built on a simple belief: that an established coach deserves a brand that reflects where they actually are \u2014 not where they started.<\/p>\n      <p>I work exclusively with coaches and consultants who have outgrown their first identity. The ones with real client results, a clear methodology, and a growing reputation \u2014 but a website and brand that still looks like year one.<\/p>\n      <p>The work I do is not decoration. It is the strategic translation of everything you have built into something that communicates it clearly, before you say a word.<\/p>\n      <p>Every project is taken on individually. I work with one to two clients at a time, so every brand gets the depth it deserves.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"glance\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\" style=\"justify-content:center;\">The AUBI At A Glance<\/div>\n    <div class=\"glance-grid\">\n      <div class=\"glance-item\">\n        <span class=\"stat\">100% Focused<\/span>\n        <p class=\"desc\">Exclusively coaching brands \u2014 one niche, one market, total focus.<\/p>\n      <\/div>\n      <div class=\"glance-item\">\n        <span class=\"stat\">1\u20132 Clients<\/span>\n        <p class=\"desc\">Intentionally limited at a time, so every project gets real depth.<\/p>\n      <\/div>\n      <div class=\"glance-item\">\n        <span class=\"stat\">3 Offers, One Week<\/span>\n        <p class=\"desc\">Two standalone intensives, plus one combined package.<\/p>\n      <\/div>\n      <div class=\"glance-item\">\n        <span class=\"stat\">Worldwide<\/span>\n        <p class=\"desc\">Serving clients across the US, UK, AU, and UAE.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"philosophy\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">The AUBI Philosophy<\/div>\n    <div class=\"philosophy-list\">\n      <p>&#8220;Your brand is a business decision.&#8221;<br>\n      &#8220;Restraint is the highest form of design.&#8221;<br>\n      &#8220;Clarity converts. Noise costs.&#8221;<br>\n      &#8220;There is luxury in simplicity.&#8221;<br>\n      &#8220;We fall in love with the details.&#8221;<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"visual-world\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\" style=\"justify-content:center;\">Our Visual World<\/div>\n    <div class=\"vw-grid\">\n      <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/03\/85inx11in-Letter-Head-OLIVIA-TRENT-scaled.jpg\" alt=\"The AUBI visual world 1\">\n      <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/03\/3-1-scaled.png\" alt=\"The AUBI visual world 2\">\n      <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/03\/AND-THEN-US-LAPTOP-scaled.jpg\" alt=\"The AUBI visual world 3\">\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"final-cta\">\n  <div class=\"wrap\">\n    <h2>Explore the complete brand identity.<\/h2>\n    <p>A high-touch, deliberate brand experience built for coaches who want clarity, intention, and design that holds its place.<\/p>\n    <a href=\"https:\/\/theaubi.com\/?page_id=1009\" class=\"btn-gold\">Discover The Experience \u2192<\/a>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The AUBI Studio A boutique design studio shaping refined, strategy-led brands with clarity, intention, and distinction. The Story Syeda Aliya Founder, The AUBI I&#8217;m Syeda Aliya, the founder behind The AUBI, with a background spanning business, technology, and digital work. This studio was built on a simple belief: that an established coach deserves a brand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-747","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=747"}],"version-history":[{"count":30,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/747\/revisions"}],"predecessor-version":[{"id":1142,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/747\/revisions\/1142"}],"wp:attachment":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}