{"id":1023,"date":"2026-08-06T14:02:41","date_gmt":"2026-08-06T14:02:41","guid":{"rendered":"https:\/\/theaubi.com\/?page_id=1023"},"modified":"2026-08-07T09:53:09","modified_gmt":"2026-08-07T09:53:09","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/theaubi.com\/?page_id=1023","title":{"rendered":"Case Studies"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n.view-btn{\n    display:inline-block;\n    font-size:0.75rem;\n    letter-spacing:0.12em;\n    text-transform:uppercase;\n    color:var(--gold);\n    background:#221E19;\n    text-decoration:none;\n    padding:14px 28px;\n    transition:all .25s ease;\n}\n<\/style>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,400&amp;family=DM+Sans:wght@300;400;500;600&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --cream:#F6F2E9;\n    --sand:#E3D7BE;\n    --ink:#221E19;\n    --sage:#7C8B72;\n    --gold:#AD8A54;\n    --line: rgba(34,30,25,0.14);\n  }\n  *{margin:0;padding:0;box-sizing:border-box;}\n  body{\n    background:#ffffff;\n color:var(--ink);\n    font-family:'DM Sans', sans-serif; font-weight:300; line-height:1.65;\n    -webkit-font-smoothing:antialiased;\n  }\n  .wrap{max-width:1120px; margin:0 auto; padding:0 40px;}\n  @media(max-width:640px){.wrap{padding:0 22px;}}\n\n  .eyebrow{\n    font-size:0.76rem; letter-spacing:0.24em; text-transform:uppercase;\n    color:var(--sage); margin-bottom:22px; display:flex; align-items:center; justify-content:center; gap:14px;\n  }\n  .eyebrow::before, .eyebrow::after{content:''; width:34px; height:1px; background:var(--gold);}\n\n  .work-hero{ padding:90px 0 70px; text-align:center; border-bottom:1px solid var(--line); }\n  .work-hero h1{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(2.6rem, 5vw, 4rem); line-height:1.08; margin-bottom:26px;\n  }\n  .work-hero p{\n    max-width:520px; margin:0 auto; font-size:1rem; color:#4a443a;\n  }\n\n  .projects{ padding:20px 0; }\n  .project{\n    display:grid; grid-template-columns:1.05fr 1fr; gap:70px;\n    padding:90px 0; border-bottom:1px solid var(--line); align-items:center;\n  }\n  @media(max-width:800px){ .project{grid-template-columns:1fr; gap:36px; padding:60px 0;} }\n  .project-image{ order:1; }\n  .project-image img{\n    width:100%; aspect-ratio:4\/3; object-fit:cover; display:block; background:var(--sand);\n  }\n  .project-body{ order:2; }\n  .project:nth-child(2n) .project-image{ order:2; }\n  .project:nth-child(2n) .project-body{ order:1; }\n\n  .project-num{\n    font-family:'Cormorant Garamond', serif; font-style:italic;\n    color:var(--gold); font-size:1.1rem; display:block; margin-bottom:14px;\n  }\n  .project-label{\n    font-size:0.75rem; letter-spacing:0.14em; text-transform:uppercase;\n    color:var(--sage); display:block; margin-bottom:16px;\n  }\n  .project-body h3{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(1.6rem, 2.6vw, 2.1rem); line-height:1.2; margin-bottom:22px; max-width:20ch;\n  }\n  .project-body p{\n    font-size:0.95rem; color:#4a443a; margin-bottom:30px; max-width:44ch;\n  }\n  .view-btn{\n    display:inline-block; font-size:0.75rem; letter-spacing:0.12em; text-transform:uppercase;\n    color:var(--gold); background:var(--ink); text-decoration:none;\n    padding:14px 28px; transition:all .25s ease;\nborder:1px solid var(--gold);\n  }\n  .view-btn:hover{\n    background:#3A342D;\n    color:var(--gold);\n}\n\n  .next-project{\n    background:#ffffff;\n    padding:80px 0;\n    text-align:center;\n}\n  .next-project h2{\n    font-family:'Cormorant Garamond', serif; font-weight:400;\n    font-size:clamp(1.9rem, 3.4vw, 2.6rem); margin-bottom:16px;\n  }\n  .next-project p{\n    font-size:0.92rem;\n    color:#4a443a;\n    margin:0 auto 32px;\n    max-width:650px;\n    text-align:center;\n}\n  .next-btn{\n    display:inline-block;\n    font-size:0.78rem;\n    letter-spacing:0.12em;\n    text-transform:uppercase;\n\n    background:var(--ink);\n    color:#C7852F;          \/* orange *\/\n    text-decoration:none;\n\n    padding:16px 36px;\n    border:1px solid var(--ink);\n    transition:all .25s ease;\n}\n  .next-btn:hover{\n    background:#3A342D;\n    color:#C7852F;\n}\n<\/style>\n<section class=\"work-hero\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">Selected Work<\/div>\n    <h1>Brands built to stand apart.<\/h1>\n    <p>A curated selection of brand identities and visual systems designed for coaches and consultants who refused to blend into their market.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"projects\">\n  <div class=\"wrap\">\n\n    <div class=\"project\">\n      <div class=\"project-image\">\n        <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/07\/elera-stone-postcard-scaled.jpg\" alt=\"\u00c9lera Stone brand identity\">\n      <\/div>\n      <div class=\"project-body\">\n        <span class=\"project-num\">01<\/span>\n        <span class=\"project-label\">\u00c9lera Stone \u00b7 Brand Identity<\/span>\n        <h3>From generic coaching aesthetic to editorial authority.<\/h3>\n        <p>A business clarity coach and workshop facilitator with a growing reputation and a brand that no longer reflected it. The new identity centres editorial depth \u2014 deep violet, structured typography, and the restraint of a considered practice.<\/p>\n        <a href=\"https:\/\/theaubi.com\/?page_id=848\" class=\"view-btn\">View Project<\/a>\n      <\/div>\n    <\/div>\n\n    <div class=\"project\">\n      <div class=\"project-image\">\n        <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/07\/olivia-trent-mockup.jpg1_.jpg\" alt=\"Olivia Trent brand identity\">\n      <\/div>\n      <div class=\"project-body\">\n        <span class=\"project-num\">02<\/span>\n        <span class=\"project-label\">Olivia Trent \u00b7 Brand Identity<\/span>\n        <h3>From inspiration-poster softness to structured confidence.<\/h3>\n        <p>A life coach whose methodology is built on discipline and self-possession \u2014 but whose brand communicated generic warmth. The rebrand repositioned her around confidence: deep burgundy, restrained typography, and a presence that signals authority before a word is read.<\/p>\n        <a href=\"https:\/\/theaubi.com\/?page_id=854\" class=\"view-btn\">View Project<\/a>\n      <\/div>\n    <\/div>\n\n    <div class=\"project\">\n      <div class=\"project-image\">\n        <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/07\/Modern-Interior-NXT-scaled.jpg\" alt=\"NXT brand identity and environmental graphics\">\n      <\/div>\n      <div class=\"project-body\">\n        <span class=\"project-num\">03<\/span>\n        <span class=\"project-label\">NXT \u00b7 Brand Identity &amp; Environmental Graphics<\/span>\n        <h3>From corporate service provider to decisive strategic partner.<\/h3>\n        <p>A leadership consulting firm whose original identity looked like every other consultancy. The new direction was built around movement and momentum \u2014 a geometric monogram, warm terracotta palette, and an identity system that extends from business cards to exterior signage.<\/p>\n        <a href=\"https:\/\/theaubi.com\/?page_id=929\" class=\"view-btn\">View Project<\/a>\n      <\/div>\n    <\/div>\n\n    <div class=\"project\">\n      <div class=\"project-image\">\n        <img decoding=\"async\" src=\"https:\/\/theaubi.com\/wp-content\/uploads\/2026\/07\/ava-1.jpg\" alt=\"Ava Carter brand identity\">\n      <\/div>\n      <div class=\"project-body\">\n        <span class=\"project-num\">04<\/span>\n        <span class=\"project-label\">Ava Carter \u00b7 Brand Identity<\/span>\n        <h3>From personal development aesthetic to boardroom-grade authority.<\/h3>\n        <p>An executive and leadership coach whose previous brand borrowed the visual language of life coaching. The new identity is built for a different buyer \u2014 restrained, material, and precise. Champagne, charcoal, and the quiet confidence of a brand that opens rooms before the conversation starts.<\/p>\n        <a href=\"https:\/\/theaubi.com\/?page_id=906\" class=\"view-btn\">View Project<\/a>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"next-project\">\n  <div class=\"wrap\">\n    <h2>Ready to become the next project?<\/h2>\n    <p>If your brand no longer reflects where you are, let&#8217;s build one that does.<\/p>\n    <a href=\"https:\/\/theaubi.com\/?page_id=828\" class=\"next-btn\">Start Your Project \u2192<\/a>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Selected Work Brands built to stand apart. A curated selection of brand identities and visual systems designed for coaches and consultants who refused to blend into their market. 01 \u00c9lera Stone \u00b7 Brand Identity From generic coaching aesthetic to editorial authority. A business clarity coach and workshop facilitator with a growing reputation and a brand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1023","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1023"}],"version-history":[{"count":6,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/1023\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/theaubi.com\/index.php?rest_route=\/wp\/v2\/pages\/1023\/revisions\/1073"}],"wp:attachment":[{"href":"https:\/\/theaubi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}